Allstate Looks for Handout in New Effort

NEW YORK – Using a variation of one of advertising’s most time-tested tags, Allstate Insurance is unveiling a new campaign with the theme, “The right hands make all the difference.” The ads, which will debut in the Dec. 17 issue of “Sports Illustrated”‘s Winter Olympic issue and be followed by additional print and in 2002 TV and radio, feature “the hands of people whose special qualities allowed them to make a difference in their world,” according to Jill Weaver, Allstate’s vice president, brand strategy and marketing communications.The