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CHICAGO Duke basketball coach Mike Krzyzewski and Syracuse University’s Orangeman mascot provide support to ordinary players in a new advertising campaign from Leo Burnett for Allstate’s Alumni 3 on 3 Classic Basketball Tournament.
In one television spot from the Chicago-based Publicis Groupe agency, Krzyzewski congratulates a group of pick-up basketball players after they re-enact Christian Laettner’s buzzer-beating shot for Duke against Kentucky in the 1992 NCAA championship game. In the second spot, the Orangeman offers a massage to a tired fan watching a college game in his living room.
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