Allstate Aims at Boomers With First Finance Ads

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Allstate’s first campaign to push its financial services targets baby boomers pondering retirement. TV spots from Leo Burnett use the Beatles tune, “When I’m Sixty-Four.”

“Our focus is on communicating that we are now a financial-services provider with a focus on retirement,” said Jill Weaver, Allstate’s vp of brand strategy.

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