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NEW YORK Alloy Media + Marketing is looking to use its 15 years of experience in the teen market to launch an ad network.
Alloy has struck a deal with IAC to sell advertising for Zwinky, its teen-focused virtual world that draws about 7.5 million users a month. Its online ad network includes Alloy.com, virtual environment Habbo Hotel, avatar social site Meez and widget maker RockYou. In all, Alloy’s network boasts a reach of 17 million users, with more deals on the way for advertisers to reach 13-to-19-year-olds.
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