Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ORLANDO, FLA. — Allied-Domecq is consolidating U.S. media planning for its liquor brands at Zenith Media, New York, sources said. Zenith, Allied-Domecq’s media buying agency, is picking up the additional assignments from the Westport, Conn.-based marketer’s brand agencies, including BBDO, Chicago; dRush and Bates, both New York. The advertiser spends $40 million-plus, according to CMR. Allied-Domecq brands include Beefeater’s, Kahlua and Stolichnaya, among others.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in