Alliance Acquires DoubleClick E-Mail Unit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Alliance Data Systems said it has reached an agreement to acquire e-mail marketing services provider DoubleClick Email Solutions in a deal Alliance said was worth $90 million.

With operations across North America, Europe and the Asia-Pacific region, DoubleClick Email Solutions has approximately 220 full-time employees, who will be integrated into Alliance’s Burlington, Mass.-based Epsilon unit under the Epsilon Interactive brand.

The acquisition by Dallas-based Alliance is expected to close before the end of the first-quarter 2006.

“We





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in