Alley Will Do Less for Jenny Craig in Spots From JWT

NEW YORK Subway has Jared, a real customer-turned-spokesman who gives testimony to how the chain’s sandwiches helped him to lose weight. Now, Jenny Craig will have actress Kirstie Alley, who will star in a new campaign for the weight-loss company.

The campaign, via WPP Group’s J. Walter Thompson, New York, is a response to recent statements that she wants to lose the very weight that prompted her new Showtime series, Fat Actress.

The client has spent about $40 million on ads through October after spending more than $45 million in 2003, per Nielsen Monitor-Plus.

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