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Humor Brings Data Management Tool to Life
BOSTON–Allen & Gerritsen’s new print campaign for Waters Corp. uses humor and unexpected visual elements–such as thought bubbles and cute dogs–to promote Millennium32, a product designed to help scientists and researchers manage large amounts of complex data.
Each ad asks potential users of the chromatography software to “Think what you could do with Millennium32.”
In one ad, two scientists in lab coats sit on a couch next to a grandmother-type. Thought bubbles inform readers how each character plans to use the product.
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