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Allen & Gerritsen has added a pair of technology clients, Kronos and New England Streaming Media, to its roster.
Chelmsford, Mass.-based Kronos, a maker of data-collection and labor-management software, tapped A&G to help position the company in a new category: human resources management. The agency will craft print-based campaigns for the client that will likely run in business publications and the trade press.
Upcoming efforts will target healthcare, manufacturing, retail and government segments, the key markets for Kronos’ products and services.
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