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Looking to establish itself in the tourism and destination advertising category, Allen & Gerritsen has created an integrated marketing campaign for Glacier Tours in Hornafjordur, Iceland.
The effort includes a series of posters that feature striking photographs by Ragnar Sigurdsson that were taken while on a tour of the glaciers near Iceland. Frozen seas, mountains of ice and the sparkle of the northern lights are depicted in the ads.
One headline reads: “We don’t know about hell, but heaven froze over ages ago.”
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