Allen & Gerritsen Cuts 5-10% of Staff

BOSTON — Allen & Gerritsen, the largest independently owned advertising agency in New England, unexpectedly dismissed at least a half-dozen staffers earlier this week.

Andrew Graff, president of the shop in Watertown, Mass., said six staffers were let go based on an overall slowdown in spending among business-to-business clients. Sources placed the across-the-board layoff at 10-15, but Graff dismissed that figure as inflated.

A&G grew 10% in 2001 to approximately $100 million in billings and now employs about 90, Graff said. Key clients include Allied Domecq, State Street Corp. and TJX’s HomeGoods. Many of A&G’s similarly sized regional competitors, such as Boston-based Partners & Simons and Irma S. Mann, Strategic Marketing, have made similar cuts in recent months.