Allen & Gerritsen Crafts 'Timely' Print for Waters

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Allen & Gerritsen has created a national print push for Waters Corp. that introduces the tagline, “Right on time.”

An effort was made to stress the overall Waters brand in terms of the size of the Milford, Mass., organization and the scope and variety of its products and services, said Mick O’Brien, creative director at A&G.

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