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BOSTON — Allen & Gerritsen is acquiring GSO/Davis for an undisclosed amount, forming the largest independent agency in New England.
The staff of Boston-based GSO/Davis will move into A&G’s Watertown, Mass., offices. The combined agency, to be known as Allen & Gerritsen, will claim more than $150 million in overall billings and about 120 total employees.
GSO/Davis had estimated 2001 revenue of about $7 million, and industry analysts said a shop of that size would likely fetch anywhere from $6-10 million in today’s marketplace.
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