Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LONDON—Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France.
The stunt, by London agency Uncommon, playfully combined “science and design” to lift the shoes into midair using only four regular sized party balloons held above the ground by leaf blowers.
The concept was created to showcase the defining feature of the brand’s ZQ-certified Wool Runners range—its lightness—and its lower environmental footprint in an “unexpected” way, the
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in