all you have to do is dream

You mean not everyone’s dream is to slave away in advertising?

In the latest example of an agency making its rivals look mean and stingy, Fallon Worldwide recently began a program that gives its employees time and money to realize their lifelong dreams. The Minneapolis agency’s “Dream Catchers” initiative, the brainchild of media supervisor John King, encourages staffers to put a little money aside from each paycheck (which the company will match up to a certain amount) and use it during two extra weeks of paid vacation to climb that mountain, wrestle that lion or do whatever else they’ve always wanted to do.