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Bouchez Kent + Co. has picked up creative duties for Monarch’s All Sport, a former Pepsi Co sports-drink brand that competes with Coca-Cola’s Powerade and Quaker Oats’ Gatorade.
The New York-based startup won the estimated $10 million-plus account following a review that included undisclosed contenders.
Bouchez Kent handles Monarch’s six other soft drink brands, including Dad’s Root Beer, Bubble Up, Moxie and Rush. The addition of All Sport makes Mon arch the shop’s biggest client, with combined billings at about $20 million.
“[Monarch]
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