All the President's Admen

A look at the ad players lining up for the 2012 presidential race

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Political consultancies still dominate when it comes to creating ads for presidential candidates. After all, given their access to polling data and campaign trail video, they can literally create an ad overnight. Players from the advertising world also contribute, if given clearly defined roles. Jim Ferguson, for example, has put his Texas agency on hiatus to be a creative director for GOP frontrunner Mitt Romney, working alongside The Stevens and Schriefer Group.

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