All Paths Lead to the Grill In Y&R's First BK Work

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Young & Rubicam’s first work for Burger King has something for almost everybody, sources said. The new campaign for the fast-food chain includes serious spots, humorous spots, brand-building spots, price spots, even an animated commercial.

There’s an ode to backyard grilling across the country. There are dinosaurs. One ad even offers a tip on how to count calories.

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