All Over Creation

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At the recent Adweek Creative seminar in San Francisco, I was reminded of my first Adweek seminar more than 15 years ago. It was there that I discovered something astounding. I found out that I worked in a service industry.

Over the next 15 years, I on a personal level and we as an agency dismissed the notion that we were part of the service industry and began to build a model and philosophy around the idea that we were in manufacturing instead—that our ultimate job was to produce great marketing products.

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