Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For the first time, all 25 of Nielsen’s local people meter markets have Media Rating Council accreditation, the research firm announced Wednesday (July 14). Previously, only the original 10 LPM markets had MRC accreditation.
The first market to achieve MRC accreditation was Boston, in 2002, followed by New York, Los Angeles, Chicago, and San Francisco in 2004; Philadelphia and Washington, D.C. in 2005; and Dallas, Detroit and Atlanta in 2006.
Achieving MRC accreditation is a long and expensive process for research companies, but a necessary one.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in