With All Due Respect to the Planet...

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ask people whether they’re personally willing to sacrifice Mother Earth for the sake of higher economic growth and they’ll be reluctant to answer affirmatively, whatever their true feelings on the matter.

A Harris Poll probably elicited franker responses by stating the question in less personal terms. It asked, “What would you say is more important to your region — protecting the environment or economic growth and development?” With the issue couched in these terms, growth/development trounced the environment by 63 percent to 27 percent, with the rest unsure.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in