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Johnson Gray’s staff may be wringing out their pants, but their efforts paid off.
The Newport Beach, Calif., agency pitched the Orange County Tourism Council with a flood theme, meant to indicate that a flood of tourism (get it?) would arrive under the shop’s guidance. The idea gave life to care packages sent to the council that consisted of life preservers and a bright orange “emergency flood kit.” But the warm glow of creative satisfac tion quickly grew cold.
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