All The Boards Did Shrink

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Johnson Gray’s staff may be wringing out their pants, but their efforts paid off.

The Newport Beach, Calif., agency pitched the Orange County Tourism Council with a flood theme, meant to indicate that a flood of tourism (get it?) would arrive under the shop’s guidance. The idea gave life to care packages sent to the council that consisted of life preservers and a bright orange “emergency flood kit.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in