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CHICAGO Molson Coors takes the Coors Light Silver Bullet train through 40 years of Super Bowl history in its latest television spot from Interpublic Group’ s Foote Cone & Belding here.
The spot, which begins airing this weekend during the Fox broadcast of the Tampa Bay Buccaneers vs. the New England Patriots, opens with the Silver Bullet train delivering cold Coors Light to a hot and thirsty crowd. As the train travels through time, creative shows how fans, the National Football League and cans of Coors Light change from one era to the next.
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