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DALLAS ViVA, an independent Hispanic advertising and public relations firm, has appointed Loreyne Alicea president, the shop said.
Effective immediately, Alicea assumes the title previously held by founder Linda Lane Gonzalez, who will remain chief executive officer. Responding to the agency’s rapid growth over the last year, Gonzalez will now focus her attention on strategic planning and creative development.
In her new role, Alicea will manage the day-to-day operations of the Miami-based shop and its San Antonio subsidiaries for both the U.S.
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