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Marketers globally are seeing their strategies outpaced by the speed and scope of the Chinese consumer market and media. Alibaba Group and Kantar today announced at Cannes that they have joined forces to redefine brand-building strategies to address this regionally based disparity. The partnership will leverage Kantar’s research IP and Alibaba’s consumer insights and data on Chinese consumer behavior.
“The Chinese market is one of the most difficult and rewarding places in the world to do business,” said Eric Salama, CEO, Kantar.
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