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Ali Weiss is taking on her new role as Glossier’s first chief marketing officer with the same objective she had on her first day of work six years ago: democratize the beauty industry by proving that makeup doesn’t have to come with a set of rules.
“We take a people-first approach to beauty, which is rooted in the belief that personal narratives provide the most fulfilling and joyful beauty experiences,” she told Adweek. “Through all the changes that we’ve experienced as a brand, that approach has been the foundation of these past six years.”
Developing a loyal fanbase
This philosophy has certainly struck a chord with consumers, as the brand has attracted a massive
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