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Yes, women are smarter. But their real innate genius maybe finding smart and meaningful ways to reach other women. This is increasingly evident on the Web, in plain view of brands that are willing to pay for lip service.
That’s the premise, anyway, behind Alessandra Lariu’s latest endeavor—a new creative platform that gets ad women collaborating on client briefs targeting other women.
The yet-to-be-named site, slated for a June 30 launch, will operate under the umbrella of Lariu’s mentoring group, SheSays.