Alegra O’Hare and Alexandra Waldman on Culture, Controversy and Viability in Fashion

Brandweek's One to One: a candid conversation between the Gap and Adidas veteran, and the co-founder of Universal Standard

Alexandra Waldman and Alegra O'Hare
Alexandra Waldman, the visionary co-founder of Universal Standard, and Alegra O'Hare, who helped build Adidas for 12 years and just left the Gap, interviewed each other in New York's SoHo neighborhood. Photo by Cheril Sanchez for Adweek; Mural by Jochen Schliessler

We hear it all the time now: The tectonic plates of culture are shifting, changing the way all brands do business. And it’s hard to single out an industry more affected than fashion.

This story first appeared in the March 2, 2020, issue of Brandweek magazine. Click here to subscribe.
@stephpaterik Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.