Alec Baldwin Narrates a Wonderful Spot Kicking Off U.S. Open's 50th Anniversary

Marketing effort includes a new logo

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The United States Tennis Association (USTA) has a lot to celebrate this year—mainly, the 50th anniversary of the U.S. Open. While the tournament itself isn’t until Aug. 27, the USTA kicked off the celebration with a new brand campaign that includes a spot, “Built for Glory,” narrated by Alec Baldwin.

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