Aldo Teams Up With TikTok Stars to Encourage Fans to 'Step Into Love'

The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Fashion footwear and accessory retailer Aldo launched its “Step Into Love” fall campaign today, with a spot set in a New York City subway teeming with TikTok dancers.

The spot, filmed pre-Covid-19, features a woman on her way to work when she is inspired by the people around her to break into dance. Each influencer joins with unique style, aiming to show how shoe and accessory choices can embolden expression. The ad will launch across all multi-channel platforms for the next eight months and live on a microsite with insight into the production and the influencers featured in the video.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in