Aldo Supports AIDS Awareness Effort

NEW YORK Aldo’s fall ad campaign will take on more than the competition. The global footwear and accessories retailer has partnered with YouthAIDS, an HIV/AIDS education and prevention initiative, in “Aldo Fights AIDS.”

The “Hear no evil? See no evil? Speak no evil?” campaign, via KraftWorks, New York, and shot by fashion photographer Peter Lindbergh, features a roster of A-list celebs. The stars are photographed in black and white with duct tape across their mouth or eyes or with their hands covering their ears.

Celebrities featured in the campaign include Salma Hayek, Ashley Judd, Penelope Cruz, Elijah Wood, Cindy Crawford, Josh Lucas, Christina Aguilera and LL Cool J.

Each celebrity is pictured wearing a pair of “empowerment [dog] tags,” one engraved with an AIDS ribbon and one stamped with a call to action message of “Hear,” “See” or “Speak.” The tags will be sold for $5 at Aldo stores worldwide and on the Web at www.youthaids-aldo.org, with 100 percent of the net proceeds benefiting YouthAIDS.

Creative launches in September issues of InStyle, Vogue, Elle Latina, Teen People, Teen Vogue, Seventeen, FHM, GQ, Men’s Fitness, British Glamour and i.d.

Ads will appear on outdoor billboards in New York, San Francisco, Boston, Washington, D.C., Chicago, Miami, Los Angeles, Philadelphia, London and cities in Canada.