Aldi Goes Dickensian With Christmas Campaign Aiming to Feed 1.8 Million British Families

Footballer Marcus Rashford lends his support alongside brand mascot Kevin the Carrot

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As part of its Christmas campaign, which riffs on the Charles Dickens’ story A Christmas Carol, retailer Aldi U.K. will aim to provide 1.8 million meals to British families in need over the holiday and teams with footballer Marcus Rashford MBE in the process.

Once again featuring its brand mascot Kevin the Carrot and introducing his nemesis Ebanana Scrooge who hates the Christmas festivities, the Dickensian animated spot features a trove of new vegetable and fruit characters including Marcus Radishford who represents the Manchester United soccer player and social activist.

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