Aldi Goes Dickensian With Christmas Campaign Aiming to Feed 1.8 Million British Families

Footballer Marcus Rashford lends his support alongside brand mascot Kevin the Carrot

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As part of its Christmas campaign, which riffs on the Charles Dickens’ story A Christmas Carol, retailer Aldi U.K. will aim to provide 1.8 million meals to British families in need over the holiday and teams with footballer Marcus Rashford MBE in the process.

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