Alcone Adds Dodge to Chrysler Chores

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DETROIT DaimlerChrysler’s Chrysler Group has consolidated its merchandising efforts at Omnicom Group’s Alcone Marketing Group, according to a Chrysler representative.

The Irvine, Calif.-based sales promotion agency, which has had the Jeep and Chrysler brand accounts for nearly two years, was recently awarded the Dodge brand merchandise program. The budget was not disclosed.

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