Alcohol-Free Spirit Brands Like Seedlip Are the Key to Dry January Cocktails

Seedlip aims to reach sober-curious consumers with first US ad campaign

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

An estimated one in five Americans abstain from drinking alcohol during Dry January, but the booze-free lifestyle trend isn’t just limited to the first month of the year.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in