Alcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for Cancer Patients

Mamma Beer was a very personal project for Y&R Prague's CCO

Nine breweries were approached to create Mamma Beer, but only one, Zatec, was willing to take on the project. Y&R Prague

Chemotherapy is a harsh treatment for many forms of cancer, including breast cancer, and can cause a wide range of painful or simply uncomfortably side effects that make recovery especially difficult. For women undergoing chemotherapy, proper nutrition is vital, but the treatment’s effect on taste can make many foods and drinks unpalatable.

@cara_02 Cara Anderson is a contributor to Adweek.