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While the alcohol industry might not be the first thing that comes to mind on Earth Day, brands across the category launched campaigns this month to remind consumers about their reliance on agriculture—at risk in a changing climate—and their commitments to reducing their energy footprints.
For some, like New Belgium Brewing, environmental stewardship has always been central to the brand, ensuring that sustainability-focused messages come across as genuine—something that Siegel+Gale group director of brand communication Gina Kim highlighted as crucial to the success of such campaigns.
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