Alcohol Brands Tout Renewable Energy and Sustainable Ingredients for Earth Day 2021

But those messages only resonate if they're reflected in the company's DNA, says branding expert Gina Kim

While the alcohol industry might not be the first thing that comes to mind on Earth Day, brands across the category launched campaigns this month to remind consumers about their reliance on agriculture—at risk in a changing climate—and their commitments to reducing their energy footprints.