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Arnold has unveiled high-profile initiatives for Alcatel and EMC Corp., two of the agency’s premier technology clients.
The shop sees the accounts as cornerstones for future global growth and the campaigns represent “the fruition of a lot of work in the high-tech category that showcases our ability to employ our international network for both clients,” said Ken Umansky, president of Arnold’s McLean, Va., operation. Umansky also oversees the agency’s technology accounts. Both Alcatel and EMC are handled out of Arnold’s Boston headquarters.
The multimedia effort for Alcatel, breaking this week, is Arnold’s first sizeable push for the French telecommunications concern since the shop added the account last summer [Adweek, July 31].
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