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WongDoody Shifts the Focus to Passengers
LOS ANGELES–WongDoody’s new round of TV spots for Alaska Airlines builds on last year’s “Future Employees” campaign, which spoke of the special nature of the people who work for the carrier.
This year, customers figure into the equation as the ads demonstrate how childhood experiences helped shape their present-day preference for Alaska Airlines. Two of three new spots from the agency’s Seattle office show passengers using the carrier’s new Instant Travel Machines to get their boarding passes instead of waiting in line.
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