Alaska Airlines Ads Take On SkyHigh

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES Alaska Airlines today launches a campaign that seeks to highlight its customer service.

Created by WongDoody in Seattle, the TV, radio and online effort focuses on fictional carrier SkyHigh Airlines and addresses the troubles many travelers encounter in the airports and the skies. Tom Skerritt, who played “Viper” in the movie Top Gun, provides the voiceover for the ads.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in