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LOS ANGELES A new cross- promotion between Alaska Airlines and the Portland Trail Blazers is highlighted by five new TV spots that playfully combine images associated with Alaska and the experience of attending a home game in the NBA team’s Rose Garden arena.
The spots created by the Portland office of Wongdoody are designed to build on the on-going “Alaska Spirit” campaign introduced by the agency earlier this year. In addition to running during the Blazer’s pre-game TV show, the ads are also being shown inside the arena and on Alaska Airline flights.
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