Alaska Air Teams With Trailblazers For Cross-Promo

LOS ANGELES A new cross- promotion between Alaska Airlines and the Portland Trail Blazers is highlighted by five new TV spots that playfully combine images associated with Alaska and the experience of attending a home game in the NBA team’s Rose Garden arena.

The spots created by the Portland office of Wongdoody are designed to build on the on-going “Alaska Spirit” campaign introduced by the agency earlier this year.

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