Alase, Pollo Campero Sign With Lustig

ATLANTA Helene Lustig, a former market manager at Coca-Cola, has signed the first two clients since opening her agency, Lustig Marketing & Media, in Washington, D.C., this past summer.

Lustig said the agency is providing event planning for Alase, a laser hair removal center in Washington, and advertising, public relations and event planning for Pollo Campero, a Latin American-based quick-serve chicken restaurant chain. Billings are undisclosed.

Lustig, 32, helped develop the advertising and marketing plans for the launch of Vanilla Coke, Diet Coke with Lemon and Dasani bottled water during her five years with Coke at its Columbia, Md., regional office. She left the company during a corporate restructuring in 2003 that moved her job to New York.

Prior to Coca-Cola, she worked at the former Baltimore office of Doner and at Media Vision in Bethesda, Md.