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Utility Will Consider Southeast, Texas Shops for $5 Mil. Account
ATLANTA–The Alabama Power Company is the latest electric utility to launch a review in the wake of the industry deregulation.
The company confirmed last week that it has sent out roughly two dozen requests for information to agencies in the Southeast and Texas.
Alabama Power said its annual advertising account is worth $5 million. Competitive Media Reporting cites 1999 ad expenditures at $2.2 million; $570,000 for the first four months of 2000.
“The electric utility industry is changing rapidly and we now have to operate in a far more competitive environment,” said Mary Story, client manager of external communications.
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