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Anderson & Lembke in January will break a corporate image campaign repositioning Tenneco, its first work for the client since winning the estimated $30 million ad account in July.
The new advertising will position the automotive and packaging product maker as a supplier of essential but unsung products necessary for modern life.
Three 15-second TV spots, which are in production, will all pose a one-word question. One, “Drive?,” features a woman leaving her house, going into a garage, getting into her car and starting up the engine.
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