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SAN FRANCISCO AKQA this week unveiled Smirnoff’s new global Web site in the U.S. and Canada.
The site adapts the brand’s latest TV ad into a quiz allowing users to modify the commercial to tout themselves instead of the brand.
The global effort by JWT, New York, and the European version of the Web site launched in late March.
The integrated campaign is designed to celebrate Smirnoff’s Imperial Russian heritage and “allows users to become immersed in the brand’s historic Russian roots,” said AKQA cd Damian Claassens.
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