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The San Francisco offices of AKQA won a wide-ranging brief to collaborate with industrial giant Caterpillar on global brand and business transformation initiatives.
The Peoria, Ill.-based company, one of the world's largest manufacturers of construction and mining equipment, recently reached out to several agencies. The assignment is unique in that AKQA will work on everything from creative to product and experience design and the development of a "connected ecosystem" driven by consumer data.
"The scope of the work is still being defined.
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