Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Using the ex pertise of two agencies, Palm is launching its latest handheld device entirely online—the first time it has done so for a major new product.
San Francisco shops AKQA and Lot21, which was acquired last month by Carat Interactive in Boston, are working in tandem to introduce the Palm i705. Both have worked with the client for the past few years. The new online effort is slated to run until mid-March.
Jennifer Michalek, account director at AKQA, said the campaign is Internet-only because the people most likely to buy the i705 are frequent Web users.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in