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NEW YORK AKQA used a collective of post-graffiti artists to create a Web presence for Nike Presto in the Asia Pacific region that lets users interact with art, sound and hidden animation.
The multi-lingual Web site (www.nikepresto.tv), which launched this week, covers six markets: China, Hong Kong, Japan, Korea, South East Asia and Taiwan.
The artists, known as Barnstormers, were discovered by Nike’s offline agency, Wieden + Kennedy in Portland, Ore. The Web site showcases the digital graffiti work of three of the Barnstormers—Frek, Sasuke and Skwerm.
AKQA
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