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NEW YORK AKQA said Mauro Alencar has joined the agency as the lead creative director for its Microsoft Xbox account.
Alencar, 30, came to the independent San Francisco-based agency from Blast Radius, a Vancouver interactive shop, where he was executive creative director and worked with clients that included Nike, Nintendo and Heineken.
Alencar began his career in Brazil, where he worked for AgenciaClick from 1998 to 2002 with AKQA executive creative director P.J. Pereira. Prior to AgenciaClick, Alencar worked at Sao Paolo shops DM9DDB and J.
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